Zoë professes at Yale School of Management, researching decision making and social welfare, and helping students make their dreams come true. Her work has been covered in The New York Times, Wall Street Journal, The Economist, Scientific American, Psychology Today, Financial Times, and Discover. Before getting her doctorate from Harvard, she marketed a $200 million segment of Barbie toys for Mattel. Now, she collaborates with academic and industry colleagues to use behavioral economics to help people avoid temptation and make decisions that will benefit them in the long run. And she’ll be talking about a new type of toy that might do just that—if it doesn’t drive you crazy first.
