Prof. Tim Noakes is a co-founder and executive director of the Sports Science Institute of SA. He is an author, respected academic and A1 rated scientist and has long been acknowledged as an expert in the field of sports and the science of physical exercise. Tim is a Director of UCT/MRC Research Unit for Exercise Science and Sports Medicine (ESSM). In this talk from TEDxCapeTownED, he lays out the importance of belief in exceptional achievement, and points to the role of the coach in fostering that belief. He leaves a challenge with educators to see their role as creating belief in their students.
